Every first purchase is different

🧐Three things a VIP/Active/Lapsed tier report can't actually tell a brand, and more!

Delivery matters more than the content

🗣️Why does the same sentence read as genuine from one person and as an ad from another, and more!

Interactive upsells that you need

🚀Test them today and you will see the power of a true upsell, and more!

Why Incrementality fails for you

🥲Because what you planned for it on paper isn’t implemented, and more!

This is losing you AI Citation

🧐The page didn't get it wrong. It got linguistically stale, and more!

Do this before quiz funnels

❓The three questions to ask before selling a client another quiz funnel, and more!

You need to keep changing the split

🧐The 10/50/40 split isn't fixed. it should move with one number, and more!

Rufus remembers everything

🧠 Here’s how to use that to be recommended by it, and more!

The biggest BFCM Opportunity is here

💪This week at newfronts: tv ads that take action. the bigger problem is older, and more!